You can easily add video clips by browsing for videos and audios by using the corresponding button on the timeline. You can also permanent Add videos and photos button on the Home tab. The “Import from Device” option in the File Menu where one can open the Windows Video/Photo importer which allows you to apply keyword tags and saving the images and clips in an organized fashion.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<