And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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FreeLogoDesign is a free logo maker. Our online design tool allows entrepreneurs, small businesses, freelancers and associations around the world to create professional looking logos in minutes. Create your own logo design with Free Logo Design, 100% free, fast and effective! Via our logo creator in 3-steps you can create and upload your own logo, in minutes.

Custom Fonts – the selection of fonts in the free version is quite comprehensive, but that selection grows significantly in Canva Pro. Not only that, you can upload your own custom fonts too, like all these beautiful ones I buy from Set Sail Studios. This helps solve a rather prevalent problem. Some people don’t realize the importance of establishing your own branding, native to you and your books, and they will… piggyback on someone else’s branding, sometimes even copying every little detail of their Facebook or BookBub Ads. Using a bigger selection of fonts can prevent a lot of this copying. Although, errr, I just told you where I buy fonts from. MOVING ON. 

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ImageOptim handily solves a problem that all the above might create. Putting lots of fancy graphics on your website can slow it down, something you don’t want generally, but really, really don’t want for something like your newsletter sign-up page. This useful tool will reduce the size of all of your images to appropriate resolutions for web usage – and as a bonus it’s really quick and easy to use, so you can fly through a whole stack of images in no time. And it really does make a huge difference – see below for proof.

Quick and easy tutorial on how to record, save, and use a finished design


Magic Resizer – don’t tell Canva, but I’d pay just for this alone. Before Magic Resizer waltzed into my life, I would spend a decent amount of time making a nice Facebook graphic. Then I would have to build the whole thing from scratch again to make a BookBub graphic. And then again to make a Facebook Cover photo or whatever else I might need. Now, I click a couple of buttons and my promo image is magically resized into whatever format I want. Wonderful! Such a time-saver, and it has encouraged me to be more comprehensive in my branding too, making all my graphics match across various social channels.

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Sometimes, you need a photo of your website, blog, or Twitter profile with a little polished flair. While you can try manually customizing your screenshot to fit into a stock photo you already have, PlaceIt is an even better alternative. Upload photos directly into Creative Commons-enabled stock photo templates and watch your screenshots come to life.

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A logo communicates your brand. A successful logo is an instantly recognizable symbol of who you are. A logo can be an image, text, or a combination of both. Logos are a chance to be unique, and they help your brand stand out. When you make logo design choices, think about the effect it will have on your intended audience. Build a customized logo for your brand or business in minutes that perfectly captures what you’re all about. Adobe Spark provides logo templates like the ones below to get you started. Tell your brand’s story by sharing your finished logo with the world.

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