These days my site looks more professional, and the branding lines up with that of my books, social channels, and newsletter. And I’m quite proud of it as I handle all of it myself. Well, almost – I still outsource book covers. But I do the rest, and the funniest part about that is that I’m not remotely artistic in that sense; I couldn’t match colors if you paid me and can’t draw a straight line with a ruler.

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Custom Fonts – the selection of fonts in the free version is quite comprehensive, but that selection grows significantly in Canva Pro. Not only that, you can upload your own custom fonts too, like all these beautiful ones I buy from Set Sail Studios. This helps solve a rather prevalent problem. Some people don’t realize the importance of establishing your own branding, native to you and your books, and they will… piggyback on someone else’s branding, sometimes even copying every little detail of their Facebook or BookBub Ads. Using a bigger selection of fonts can prevent a lot of this copying. Although, errr, I just told you where I buy fonts from. MOVING ON.

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If you're looking to make interactive infographics -- not just plain visuals -- check out this online design tool. Easily add graphs, maps, text, and even playable videos without diving deep into a design program. It also has social sharing tools built right into the infographic, so you don't have to worry about creating a custom Pin-It button. It's a pretty nifty tool if you want to create and ship an infographic -- fast. 

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More free elements – the selection of free photos and elements also expands significantly once you switch to the paid version. This also helps prevent some of the copying that can happen and helps you establish more unique branding, which will be less likely to get diluted by competitors. I think you get access to 4m more elements in the paid version, so we are talking a significant expansion of the available selection here.

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No doubt, the premium graphic design software  come packed with interesting and eye catching features that you won’t get in a free version. But, paid packages don’t fit in everyone’s budget especially when you are running a startup or building a new career in designing graphics. This is when these free graphic design software come to our rescue without putting burden on our pockets.
One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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