And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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More free elements – the selection of free photos and elements also expands significantly once you switch to the paid version. This also helps prevent some of the copying that can happen and helps you establish more unique branding, which will be less likely to get diluted by competitors. I think you get access to 4m more elements in the paid version, so we are talking a significant expansion of the available selection here.

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Magic Resizer – don’t tell Canva, but I’d pay just for this alone. Before Magic Resizer waltzed into my life, I would spend a decent amount of time making a nice Facebook graphic. Then I would have to build the whole thing from scratch again to make a BookBub graphic. And then again to make a Facebook Cover photo or whatever else I might need. Now, I click a couple of buttons and my promo image is magically resized into whatever format I want. Wonderful! Such a time-saver, and it has encouraged me to be more comprehensive in my branding too, making all my graphics match across various social channels.

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Say goodbye to your weird Microsoft Paint drawings and say hello to polished, professional Google Drawings. If you have a personal Gmail or your company uses Google Apps, you can use Google Drawings to create custom visual content. One of my favorite features about it is that it comes with an invisible background right off the bat so you can create custom shapes that can easily be pasted on top of your other marketing collateral -- the perfect way to spruce up an updated ebook call-to-action or even customize a stock photo. And the best part of all is that you can collaborate with your co-workers on the drawing by sharing the document, just like you would any other Google Document. 

Once your design is complete, hit that publish button. Instantly download your logo to send to a printer or print right at home. Share your creation by uploading it to your website, posting it to your social channels, or dropping it into an email. Adobe Spark saves your designs, so you can always revisit your project if you need to update it in the future.

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Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.

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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.
One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

ImageOptim handily solves a problem that all the above might create. Putting lots of fancy graphics on your website can slow it down, something you don’t want generally, but really, really don’t want for something like your newsletter sign-up page. This useful tool will reduce the size of all of your images to appropriate resolutions for web usage – and as a bonus it’s really quick and easy to use, so you can fly through a whole stack of images in no time. And it really does make a huge difference – see below for proof.

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With our free PowerPoint templates, you can create beautiful SlideShare presentations without the heavy lifting. Simple plug in your content, adjust the colors to match your branding, and swap out images as you see fit. These templates range from clean and simple to a bit more intricate, so you'll have no problem finding one that suites your content. 

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It’s easy to add extra flair and personality to your projects with Adobe Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff so you can focus on your message and style. You can also add collaborators to your project, so you can have more hands-on-deck bringing your design to life.

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