And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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ImageOptim handily solves a problem that all the above might create. Putting lots of fancy graphics on your website can slow it down, something you don’t want generally, but really, really don’t want for something like your newsletter sign-up page. This useful tool will reduce the size of all of your images to appropriate resolutions for web usage – and as a bonus it’s really quick and easy to use, so you can fly through a whole stack of images in no time. And it really does make a huge difference – see below for proof.

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FreeLogoDesign is a free logo maker. Our online design tool allows entrepreneurs, small businesses, freelancers and associations around the world to create professional looking logos in minutes. Create your own logo design with Free Logo Design, 100% free, fast and effective! Via our logo creator in 3-steps you can create and upload your own logo, in minutes.

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If you're looking for stock photos to use in your next design but don't want to worry about all that attribution stuff, well, look no further. HubSpot offers a ton of free stock photos that you can use literally anywhere. All you need to do is download the batch and then be on your merry way to create engaging, visual content. Seriously ... just do it. 

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Custom Fonts – the selection of fonts in the free version is quite comprehensive, but that selection grows significantly in Canva Pro. Not only that, you can upload your own custom fonts too, like all these beautiful ones I buy from Set Sail Studios. This helps solve a rather prevalent problem. Some people don’t realize the importance of establishing your own branding, native to you and your books, and they will… piggyback on someone else’s branding, sometimes even copying every little detail of their Facebook or BookBub Ads. Using a bigger selection of fonts can prevent a lot of this copying. Although, errr, I just told you where I buy fonts from. MOVING ON.

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Logos turn up everywhere you look. They can appear in lights on a building’s side or be stitched onto a uniform’s pocket. The type of design you ultimately create must work well across all potential settings because it’s your calling card to the world. A powerful logo is as critical to your organization’s success as your business plan, mission statement, and funding. Getting started with the Adobe Spark Post logo maker is easy, so grow your brand today.

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Namecheap’s free logo maker is made with you, the entrepreneur, in mind. Whether you’re launching a new startup company, opening a restaurant, or getting your DJ business off the ground, our easy tool will give you everything you need to create instant brand recognition. Our free Logo Maker is popular worldwide because it gives people one-of-a-kind designs that deliver unforgettable impact. A professional logo gives your company and marketing materials the indispensable finishing touch that makes a mark on the world. From social media profiles to business cards (and anywhere else you want your brand to shine out), nothing leaves a lasting impression like a stylish logo.

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One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

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Your brand is one-of-a-kind; your logo should be too. Color palette, typography, and graphics all communicate essential information about your brand, and you get to shape these elements when you use the Adobe Spark Post logo generator. Each step in the design process takes you to a rich array of choices, allowing you to experiment with various outline shapes, backgrounds, color schemes, and layouts. Enjoy the freedom of having countless options and feel empowered knowing you get to make the final call about what’s best for your design. Make something you’ll be excited to share with everyone, everywhere, so you can tell your brand’s story.

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Motion video backgrounds perfect for use in any graphic designed with The Graphics Creator


There are lots of ways to personalize your logo. Change up the copy and font. Sub out the imagery with your photos or browse from thousands of free images right in Adobe Spark. Spend as little or as much time as you want to make the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts, so you’re always #onbrand.
Our partnerships with Pixabay, Pexels, and Unsplash provide the support you need to declare independence from pricey stock imagery websites. With over a million free stock images that can be accessed right in our Graphic Designer, online graphic design is now quicker and easier than ever before. It's all there for you in one seamless, intuitive experience.

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A logo communicates your brand. A successful logo is an instantly recognizable symbol of who you are. A logo can be an image, text, or a combination of both. Logos are a chance to be unique, and they help your brand stand out. When you make logo design choices, think about the effect it will have on your intended audience. Build a customized logo for your brand or business in minutes that perfectly captures what you’re all about. Adobe Spark provides logo templates like the ones below to get you started. Tell your brand’s story by sharing your finished logo with the world. 

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