Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.
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I don’t think I’m alone in that, by the way, so if you also routinely recommend Canva to your audience, I recommend checking out the affiliate program here – which has flown strangely under the radar. It’s super easy to set up on affiliate account too, as they use the same Impact platform as AppSumo and other companies – so if you are already set up on that, it’s just a couple of clicks to get it all going for you.
These days my site looks more professional, and the branding lines up with that of my books, social channels, and newsletter. And I’m quite proud of it as I handle all of it myself. Well, almost – I still outsource book covers. But I do the rest, and the funniest part about that is that I’m not remotely artistic in that sense; I couldn’t match colors if you paid me and can’t draw a straight line with a ruler.
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But not just any old design will do. In fact, factors like color, size, and shape, all play a role in the performance of your button. So to help you encourage more visitors to become leads, we've created 50 pre-designed CTA templates to employ on your website. These templates are customizable, and we encourage you to test different colors and placements until you find what works best for you.
Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.
One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.
If you're looking for stock photos to use in your next design but don't want to worry about all that attribution stuff, well, look no further. HubSpot offers a ton of free stock photos that you can use literally anywhere. All you need to do is download the batch and then be on your merry way to create engaging, visual content. Seriously ... just do it.
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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.
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To be completely balanced, I have had customer service issues with Canva in the past. I don’t like their policy on paid elements, and they really didn’t react well when I aired those criticisms online. Not a great response, and I was unhappy enough to start looking for Canva alternatives. However those issues have been resolved and Canva made some really welcome changes to how subscriptions work, so it was ultimately a big positive.
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Sometimes, you need a photo of your website, blog, or Twitter profile with a little polished flair. While you can try manually customizing your screenshot to fit into a stock photo you already have, PlaceIt is an even better alternative. Upload photos directly into Creative Commons-enabled stock photo templates and watch your screenshots come to life.