If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
Performance results are important, but they’re not critical components of software evaluations, because depending on your hardware setup, your mileage will vary. By comparison, ease of use, interface and features carry more weight than export clock speed. Nonetheless, as a single measure among many, speed testing provides valuable comparative information.
A lot of people ask what sort of gear we use for the Stark Insider YouTube channel. We don’t do vlogs, but I would suggest this is a highly flexible camera rig for just about every possible scenario. You could use it for weddings (though if you have the budget the Sony a7S is superb in low light and one of my top 5 camera buys), interviews, sporting events, birthdays, documentary work, live concerts… and, on and on.
Added features such as time remapping for including slow motion, high-speed effects or freeze action are complemented by easily grouping or ungrouping clips on a timeline to edit in bulk or one at a time. With over 1,500 customizable effects, transitions and titles, there’s something for everyone. Even as the video itself is the focus, custom fitting your project with a soundtrack is handled well with custom-fit audio allowing your movies to both look and sound good.
The T#i line is what they call a "pro-sumer" line, which is basically between a consumer line camera like a very basic DSLR and a professional DSLR camera, thus the term "pro-sumer." Typically what this meant is an DSLR with an APS-C sized sensor, decent resolution, and some hand-me-down professional features of pro-grade cameras from a few years ago. For this reason, sometimes it's not worth upgrading from one of these cameras to the next until at least a few generations have past (meaning if you have a T5i, it's not really a giant leap forward to upgrade to a T6i). However, the T7i is somewhat different. When I was doing research on what features it has and what it is missing compared to the pro-grade DSLRs that are considered "current" right now, I was surprised to find very little. The main differences really is that the pro-grade cameras have the LCD display on the top that would display all of your relevant camera settings, and then a few of them would also sport a full-frame sensor. Other than that, the differences are very minor. Something like maybe 1 or 2 frames less in burst mode or something like that. Nothing that would really jump out at you and make you regret not stepping up to the professional grade equivalent (Think it would be the 77D?). It actually has pretty much all of the big features of even their current pro-grade DSLRs, making the T7i probably one of the best prosumer DSLRs to buy.