Adobe is an instantly recognisable name to most, and its Premiere Elements 15 program is a great choice for both beginners and experienced editors. It isn't as complex as the more heavyweight Premiere Pro video editor (listed below), which is best suited to full-time video editing professionals. But Adobe Premiere Elements is packed with excellent features, such as face detection, audio effects and bundled soundtracks. And it's friendly to use, too.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<