Avidemux is the Instagram of video editing software — quick, dirty, and impressively capable. The software is designed for quick trimming, filtering, encoding, and a slew of other basic features. The cross-platform software also remains open-source — with a resourceful wiki page to boot — and tasks can be automated using assorted projects, job queues, and custom scripting capabilities that push it beyond barebones functionality.
If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
Performance results are important, but they’re not critical components of software evaluations, because depending on your hardware setup, your mileage will vary. By comparison, ease of use, interface and features carry more weight than export clock speed. Nonetheless, as a single measure among many, speed testing provides valuable comparative information.
Cyberlink is often the first to roll out new and innovative tools and features. For example, it pioneered multi-cam functionality for consumer-level software. That technology was previously only found in professional programs like Adobe Premiere Pro and Final Cut Pro. Cyberlink’s basics are also top-notch. This program has a 99-track timeline, which gives nearly unlimited versatility. You can make simple videos quickly but also delve deeply into complex projects. You may never edit a feature film with this software, but it is more than capable of that task. In our ease-of-use tests, PowerDirector earned an A. Our reviewers noted that the interface is intuitive, the tools are accessible, and even the most advanced features are simple to learn. You can unlock the fullest potential of the program easily if you learn how to use the tools properly.
The software that it came with is amazing, and works even better if you can use it correctly with Windows Movie Maker (save file as Windows Movie Maker, then import that file on Movie Maker, add effects, save, and import back to the Pinnacle software if you like). Or, if you don't want to use the Pinnacle software, that's fine too... just find on your computer where the file is saved at, and import that to whatever software you use. (As for Mac users, I suppose you could use garage band... I don't own a Mac so it would be difficult for me to say)