If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
Next, is to import the media file that you want to edit. Click on “Import” at the top left and choose the location from where you want to import the files. You can import from local drive by clicking on “Import Media Files,” download online or import from a device once you connected it to the computer. You can also, drag and drop media files to the program.
Sony Movie Studio 13 was made with the digital filmmaker in mind – once you’ve edited your video to your satisfaction, you can directly upload it to Facebook or other social media for fast sharing. Create video in beautiful 4K (ultra HD) XAVCS, or AVCHD to give your vlogs a high-production, professional feel. Movie Studio 13 Platinum is touch-enabled, too, so you can create and edit movies even faster using your PC’s touchscreen. With large, easy-to-use buttons, fewer menus and the popular Simple Edit Mode, Sony Movie Studio 13 makes video editing fast and easy, so you can keep up with the Internet’s viral pace. The software also comes with ACID Music Studio 10 and Sound Forge Audio Studio 10 to take your online media up a notch.
Of course, none of the extras matter if an app can't do the most basic editing tasks. At this point, however, all of the products included here do a good job of letting you join, trim, and split video clips. They also let you make use of special effects such as animated transitions, picture-in-picture (PiP), chroma-key (the technique that lets you place a subject against any background, often known as green screening), and filters that enhance colors or apply creative effects and distortions. With most of them you can add a multitude of timeline tracks that can accommodate video clips, effects, audio, and text overlays.
The Full Feature Editor contains simplified versions of nearly all the tools available in professional video editing software. For example, you have access to an audio mixer that lets you fine-tune your sound, the chroma key that allows you to create green-screen effects, and a surround-sound configurator that optimizes your video for home entertainment systems and even movie theaters. These tools and others allow you to make the same type of videos as Hollywood professionals. PowerDirector is a great program not only for creating great videos, but also for learning nonlinear editing in case you decide to upgrade to professional video editing programs.