If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!


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The free HitFilm Express 9 has a quirky but appealing interface and plenty of powerful features, including a new layout panel and better export tools. An optional Starter Pack ($9.99) adds even more editing options. It's good for prosumers and enthusiasts with cross-platform editing and compositing abilities, tracking options, 2D and 3D effects, speed controls, audio tools and an arsenal of instructional videos.

The motion tracking tool is great for advanced editors who want to give their videos a special look. It allows you to isolate a moving object, person or other element and then apply effects that will follow them through the video. This is great for situations such as when you want to brighten up the colors on a person but keep the background the way it is, or even change it to black and white.
Video editing is one of the most computing-intensive activities around, so you'll want the best laptop or desktop you can afford if you're serious about cutting your own movies. Most applications help speed up the editing process by creating a proxy file of lower resolution, so that normal editing and previewing aren't slowed down by the huge full-resolution files.
Both DaVinci and VSDC mix paid features in their basic programs, but they do not explicitly mark these features as such. However, if you try to use them, you'll get an error message and an ad. We can't fault the software companies for trying to get users on board with paid versions, but just be warned that such annoyances are the hidden cost of otherwise-free video apps.
Other great inclusions are the program’s instant auto-save functionality, which works flawlessly in the background, and the ability to select Avid and Final Cut Pro keyboard layouts if you refuse to adopt Lightworks’ default design. Despite its brawny capabilities, it’s quick and on-point, and the full-screen interface is polished and well organized as well. Also, given the open-source nature of the software and steep learning curve associated with the freemium product, the program’s forums are more bustling than most.
This program checks in at about 26MB, which isn't gigantic, but is still relatively large. For that, you'll get a program that is a dead ringer for professional editing programs. It has the same sort of timeline editing style that lets you combine multiple cuts, add transitions, and render them into a complete project. As such, it isn't very easy to use unless you really know what you're doing. Few things are labeled or intuitive, and all of your tools are spread out across multiple menus. If you can find the features, there are plenty of ways to cut, reshape, and modify your video's picture and audio, though. You can even kick the quality up to 30 FPS and 1080p HD. VSDC Free Video Editor supports just about every video format you can think of, so you'll have no problem turning any video into a project.
Sony Movie Studio 13 was made with the digital filmmaker in mind – once you’ve edited your video to your satisfaction, you can directly upload it to Facebook or other social media for fast sharing. Create video in beautiful 4K (ultra HD) XAVCS, or AVCHD to give your vlogs a high-production, professional feel. Movie Studio 13 Platinum is touch-enabled, too, so you can create and edit movies even faster using your PC’s touchscreen. With large, easy-to-use buttons, fewer menus and the popular Simple Edit Mode, Sony Movie Studio 13 makes video editing fast and easy, so you can keep up with the Internet’s viral pace. The software also comes with ACID Music Studio 10 and Sound Forge Audio Studio 10 to take your online media up a notch.
Of course, none of the extras matter if an app can't do the most basic editing tasks. At this point, however, all of the products included here do a good job of letting you join, trim, and split video clips. They also let you make use of special effects such as animated transitions, picture-in-picture (PiP), chroma-key (the technique that lets you place a subject against any background, often known as green screening), and filters that enhance colors or apply creative effects and distortions. With most of them you can add a multitude of timeline tracks that can accommodate video clips, effects, audio, and text overlays.
PowerDirector helps you enhance your footage with Intelligent Color Correction. This allows you to quickly and easily match color settings across your entire project, which unifies the look and feel of your video and eliminates a lot of guesswork. This might seem like a small thing, but it’s a huge leap forward for video editing software at the consumer level.
Cyberlink PowerDirector 16 Ultra is a prosumer video editor that aims to bring every feature under the sun to a video editor that is accessible and affordable. There’s nothing else in this price range that brings you this many well-implemented features, especially in 360 video. Complexity is its one challenge: The user interface is not always self-explanatory, and the inclusion of so many features means it can be difficult to find what you want. Read our full review. 
Mobile video editing software. Professional video editing software tools can be expected to go mobile following the trend set by top-quality photo editing systems such as Adobe Lightroom and Adobe Photoshop that launched their smartphone editions a couple of year ago. Now, we can expect vendors of video editing software platforms to launch mobile apps to provide seamless mobility and ease of use.
Hay un par de cosas que no me gustan tanto: lo primero es que algunos videos cortos (menos de un par de mega bytes) pueden retrasar el software, y te llevará mucho tiempo. para terminar de subirlos a Windows Movie Maker. Por ejemplo, a veces, cargo un video corto para editar, y está listo en unos segundos. Pero luego, cargo otro video más corto para editar, pero esto lleva mucho tiempo para estar listo. Lo último que no me gusta es que el software deja de funcionar algunas veces.