More options when exporting. Possibility to change the Movie Maker mode from "Beginner" that includes todays Movie Maker functionality to "Expert" that will offer the video editing functionality for the experienced users. Like this this tool can be used by both beginners and experienced users. Because today the experienced users try to avoid Movie Maker. "Beginner" and "Expert" Movie Maker modes could increase the target group of the Movie Maker users.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<