Of course, none of the extras matter if an app can't do the most basic editing tasks. At this point, however, all of the products included here do a good job of letting you join, trim, and split video clips. They also let you make use of special effects such as animated transitions, picture-in-picture (PiP), chroma-key (the technique that lets you place a subject against any background, often known as green screening), and filters that enhance colors or apply creative effects and distortions. With most of them you can add a multitude of timeline tracks that can accommodate video clips, effects, audio, and text overlays.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<