Particularly intensive is the process of rendering your finished product into a standard video file that will by playable on the target device of choice, be that an HDTV, a laptop, or a smartphone. Most of the software can take advantage of your computer's graphics processor to speed this up. Be sure to check the performance section in each review linked here to see how speedy or slow the application is. In rendering speed testing, CyberLink and Pinnacle have been my perennial champs.
After testing six of the most popular free editing suites, our top choice is HitFilm Express 9 for its lavish cinematic capabilities and high-powered interface. For Mac owners, Apple's iMovie is the no-brainer choice, because of its macOS integration, top-notch output, professional themes and trailers, and support for professional shooting and editing techniques. For YouTube and other social media platforms, the free, cross-platform VideoPad is the best option.
4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titles. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<