If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
I don't like that it's hard to customize the title the way you want it, especially if you want to add multiple lines of texts. I have to use photoshop to make my title page instead, but it would be so much faster if I could make it in the program. I also don't like that there isn't music already loaded in, you have to go online to find your own music. I would like a small list of pre-loaded songs.
BTW, for whatever the reason, Canon still does not include a lens hood with the bundle. A bit odd that. So factor in about $35 for that (note that the hood from the older 18-135mm lens included with the 70D won’t work, you’ll need the EW-73D). Plus don’t forget you should really add a UV filter to protect your lens. I recommend a 67mm B+W (Hoya is good too) which won’t break the bank.
Corel VideoStudio has all the characteristics of the other top-of-the-line products on this list, including 360-degree VR and 4k support, but it also has the distinction of being the first piece of consumer video editing software to offer motion tracking—which, if you’re not already familiar, is a feature that allows you to track specific objects throughout your cut (if you wanted, say, to point an arrow at one of your characters, blur out his face, or bestow him with a funny hat). Most of the products on this list come equipped with motion tracking, but VideoStudio still boasts one of the best motion tracking systems around.
4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titles. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending.
Apple’s Final Cut Pro X software falls into what we call the “prosumer” category because it treads the line between a product for consumers who want to up their video-editing game and one for professionals who need powerful editing tools. It lacks a traditional timeline-track interface, which is enough to scare some users off, but the software is intuitive and powerful nonetheless. It has great organizational tools like libraries, ratings, tagging, auto analysis for faces and scenes, and automatic color coding for track-specific clips, useful keyboard short-cuts and drag-and-drop media importing give Adobe’s Premiere Elements a run for its money. Unfortunately, you can't directly open projects from Final Cut Pro 7 or earlier, but there are many third-party plug-ins that will help you out there.​

The whole experience is geared around making it as easy as possible to turn your project into reality. There are two modes in this program: Easy and Full Feature. Easy mode guides you through the video editing process step by step. It’s a great way to familiarize yourself with the process. You can create some fine videos in this mode, but to really take advantage of Filmora’s wide toolset, you need to use the Full Feature Mode. This mode gives you access to tools from basic trimming and cropping to advanced features like picture-in-picture editing, audio mixer, chroma-key, split screen, video stabilization and much more. Filmora excels at teaching users to use these tools, and anyone with the patience to learn will find it useful. Filmora also has some of the best sharing options of the programs we reviewed. When you’re done with your project, you can export it to a file, upload it to YouTube (or other video-sharing site) or even burn a DVD.


Hitfilm Express 9's high-energy style appeals to budding filmmakers who want to put a special touch on a personal event or get creative with a video blog, but it's still easy enough for the adventurous friends-and-family crowd. The one concession you have to make is that you have to give the software maker a shout out on social media in order to download the free app.
Video SEO and optimizing videos for search results is not as difficult or magical as it might sound. There's a few tips and principles to follow that can help your videos start getting more views very quickly by increasing watch time and session watch time on your videos, as well as writing good titles, descriptions, tags, and other metadata about your videos.
Other measures of performance include startup time and simple stability. Again, video editing is a taxing activity for any computer, involving many components. In the past, video editing programs took longer than most other apps to start up, and unexpected shutdowns were unfortunately common, even in top apps from top developers such as Adobe and Apple. The stability situation has greatly improved, but the complexity of the process, which increases as more powerful effects are added, means crashes will likely never be fully eliminated, and they often raise their ugly heads after a program update, as I found with the latest version of Pinnacle Studio.
If you are new to the video editing world, a free video editing software can be the best choice for you. Although most free video editors are feature limited, they are easy to use and can meet almost all of your basic video demands like cutting, trimming, cropping, or rotating. Our top 12 list focuses on the best free video editing software for Windows we could find, and it will give you a overview of what you can expect from each video editor.
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