BTW, for whatever the reason, Canon still does not include a lens hood with the bundle. A bit odd that. So factor in about $35 for that (note that the hood from the older 18-135mm lens included with the 70D won’t work, you’ll need the EW-73D). Plus don’t forget you should really add a UV filter to protect your lens. I recommend a 67mm B+W (Hoya is good too) which won’t break the bank.
PowerDirector Ultra features CyberLink’s True Theater Color technology, which analyzes the color of your footage and enhances aspects like hue, saturation and brightness. It's a great way to get Hollywood-style color treatment on your video project. You get more than enough tools to create a video that looks like it could have been made in a movie studio. You may never edit a full-length feature film with this software, but you could.
Apple’s Final Cut Pro X software falls into what we call the “prosumer” category because it treads the line between a product for consumers who want to up their video-editing game and one for professionals who need powerful editing tools. It lacks a traditional timeline-track interface, which is enough to scare some users off, but the software is intuitive and powerful nonetheless. It has great organizational tools like libraries, ratings, tagging, auto analysis for faces and scenes, and automatic color coding for track-specific clips, useful keyboard short-cuts and drag-and-drop media importing give Adobe’s Premiere Elements a run for its money. Unfortunately, you can't directly open projects from Final Cut Pro 7 or earlier, but there are many third-party plug-ins that will help you out there.​
We evaluated each program’s interface and workflow to see how intuitive they are. We tracked the number of clicks it takes to access and use common tools. If a tool is difficult to find, awkwardly implemented or counterintuitive, it can slow down your edits. We quickly discovered that the more accessible everything is, the better the editing experience will be. We gave each program an A to F grade based on this evaluation. 
There are times when you don't want to share your video with the entire world. Burning a disc of your video is an excellent way to finish and personalize your creation. PowerDirector comes with several menu templates, but it also allows you to build custom menus. You can add chapters to your videos as well as features such as subtitles for the hearing impaired. You can create a disc for any purpose, whether it be as a gift for family, a screener for an independent film or a professional presentation for colleagues.
Finally, you'll want to pay attention to sharing capabilities. In the past, you only needed to worry about saving your videos to a DVD or a highly compressed video file, but the rise of Vimeo and YouTube has resulted in new sharing options. If you're looking to share your videos to your social network, make sure that your software is capable of doing so.
With the popularity of video content today, you'd think Microsoft would make a simple video editing tool even more prolific and available than they even had with Windows Movie Maker. Many times small business and particularly individuals, don't have the funds available for the more involved editing programs, or the time to learn those with huge learning curves to create even the simplest results.
Shooting movies is also great now with the servo AF feature. My T3i required that I manually focused while shooting movies. With the servo AF, the camera will actually follow the moving subject adjusting the focus on the fly. I mean, your cell phone can do it and so could my point-and-shoot Canon camera, but their old DSLRs actually didn't have that feature, but now (well, since like the T5i I think) they do and it's very useful. Speaking of movie mode, I very much like that they added another step in the power switch for movie mode instead of requiring you to turn the knob all the way to the very end to get to movie mode. Now you simply flip the switch to it.

If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!

If you are new to video editing and have used only the built-in windows movie maker for some basic video editing before, then Avidemux is another good choice for you. Avidemux is an open source video editing software which means it is free to use. The user interface is not so fancy but there are some preset filters, subtitles hidden in the menus. Avidemux doesn’t feature the ability to share your edited footage to the social media directly, so you may need to save it to your devices first.
EDIUS Pro 8 handles more formats and more resolutions in real-time than any other NLE. With EDIUS, you really can Edit Anything, Fast - the perfect tool for any fast turnaround production, including broadcast news and same day event videography. EDIUS also comes with the GV Browser media management application to prepare content for subsequent editing in EDIUS. With EDIUS Pro 8, there are no subscription fees — you buy it, you keep it — with a permanent license with free updates throughout the life of EDIUS Pro 8.x.
Added features such as time remapping for including slow motion, high-speed effects or freeze action are complemented by easily grouping or ungrouping clips on a timeline to edit in bulk or one at a time. With over 1,500 customizable effects, transitions and titles, there’s something for everyone. Even as the video itself is the focus, custom fitting your project with a soundtrack is handled well with custom-fit audio allowing your movies to both look and sound good.

For an option that falls in the middle of the price range, CyberLink has one of the most impressive arsenals of tools -- and it's still easy to use. The recently revamped interface is intuitive, and the features are “content aware,” meaning that they analyze raw footage for things such as shakiness, lighting and faces to create a better final cut. There is also added support for 4K video content.
BTW, for whatever the reason, Canon still does not include a lens hood with the bundle. A bit odd that. So factor in about $35 for that (note that the hood from the older 18-135mm lens included with the 70D won’t work, you’ll need the EW-73D). Plus don’t forget you should really add a UV filter to protect your lens. I recommend a 67mm B+W (Hoya is good too) which won’t break the bank.
Other recent features include a basic audio editor, the option to make previews for apps you’ve developed, and the even ability to make your own movie trailers complete with transitions and end credits. It’s not a tour de force in terms of video editing, but it’s perfectly suitable for home videos and minor projects. Consider combining it with free audio recording software!
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