One of the things that can be a pain in the neck is that if you're working with a long video, and you want to give different types of effects to different parts of this video, then you have to cut out the parts of that same video you need to change, and later, you need to apply the type of effect you want to each of these pieces of videos separately, and then save them like different files. After all that, you need to join them together. It would be lovely that there was an option to achieve this without so much work.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<