The most basic way to produce a finished project is to export it as a video file. You can then use this file as a master copy of your video and keep it for archiving purposes. But you can also manually upload that file to various internet sites where it can be seen and shared. However, you can skip that step by uploading your finished project directly to YouTube, Facebook, and other sharing sites from within the program's interface. It allows you to input all the necessary information, metadata, descriptions and keywords to optimize your video so as many people see it as possible.

The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<