If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
Despite being the cheapest option on this list, Corel Video Studio Pro X6 is simple to use without sacrificing power. Features such as motion tracking for moving effects, even better stop motion controls, an enhanced screen capture utility and a subtitle editor with voice detection make this a low-risk purchase for amateur videographers who still want quality.
Video SEO and optimizing videos for search results is not as difficult or magical as it might sound. There's a few tips and principles to follow that can help your videos start getting more views very quickly by increasing watch time and session watch time on your videos, as well as writing good titles, descriptions, tags, and other metadata about your videos.
When it comes to free video editing software, Filmora is about as multi-faceted as they come. Filmora is Wondershare’s standard, simple, high-quality video editing offering; but Wondershare also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). The design is intuitive and easy to use, and comes replete with filters, overlays, motion elements, transitions, and a small selection of royalty-free music. Here are a few more of the “basics” Filmora offers:
Final Cut Pro: Offers speed and power for the new generation of video editors. The latest edition boasts a clean new look and a low-profile interface that increases work space. An interesting feature is the improved Magnetic Timeline 2 feature that offers flexible layouts based on roles and automatic color coding. The latest release is ideal for the new MacBook Pro as it supports wide color workflows and the Touch Bar.
However, it doesn’t have all the features and tools we look for in DVD makers, though it has enough to fit the needs of a novice. Before you can burn a DVD, you need to transform your raw footage into a compelling narrative. As such, this program’s video editing tools are its main selling points. It has a standard timeline/storyboard workflow – you compose the broad strokes of your video in the storyboard and fine-tune it in the timeline. One of the software’s biggest drawbacks is you only have eight editing tracks to build your project, and only one is dedicated to video. This limits the program’s versatility and hinders its ability to create complex projects. As a beginner, you might only need eight tracks; however, as you gain experience, it may become a frustration. In addition, the included DVD burner can’t add menus or chapter breaks.
I don't like that it's hard to customize the title the way you want it, especially if you want to add multiple lines of texts. I have to use photoshop to make my title page instead, but it would be so much faster if I could make it in the program. I also don't like that there isn't music already loaded in, you have to go online to find your own music. I would like a small list of pre-loaded songs.
There are tons of in-program effects such as transitions, titles, credits, captions and even included audio scores, meaning you won’t get held up at any step of your editing process. There are panning and shift capabilities, high-quality post-processing zoom, as well as a plethora of color filtering plugins to give you the look you’ll need, even if the raw footage isn’t quite there. You’ll have the ability to export your movies in up to 4K resolution, and the software even supports 360-degree video projects. It’s a great powerhouse for beginners.