Cyberlink PowerDirector 16 Ultra is a prosumer video editor that aims to bring every feature under the sun to a video editor that is accessible and affordable. There’s nothing else in this price range that brings you this many well-implemented features, especially in 360 video. Complexity is its one challenge: The user interface is not always self-explanatory, and the inclusion of so many features means it can be difficult to find what you want. Read our full review. 
I've been seeing a lot of attention paid to creating title effects in the applications over the past year. Apple Final Cut Pro X has added 3D title creation, which is pretty spiffy, letting you extrude 2D titles and rotate them on three axes. Corel VideoStudio in its latest version also adds 3D Titling, though not as powerful as Apple's. PowerDirector's Title Designer offers transparency, gradient color, border, blur level, and reflection in titles; Magix has impressive title templates, complete with animations. Premiere Elements offers a nifty title effect in which your video fills the text characters. Look for an application that lets you edit titles in WYSIWYG (what you see is what you get) mode, so that you can type, format, and time it right over the video preview.
Nothing makes an impression like moving images with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—smartphones, GoPros, DSLRs—and the case for ever more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with new formats such as HEVC (High Efficiency Video Coding), 360-degree VR video, and 4K and above.
Our biggest issue with VideoPad was not knowing which features were disabled in the free version versus the trial and paid versions. We found VideoPad to be a bit slower on our transcoding tests than Hitfilm, too. But that may not matter for those looking for an app that they can use to quickly and easily edit video and then upload to the social media outlet of their choice.

The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<
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