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If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
In our tests, we timed how long it took to install each application, import and organize video files, build a test video and menu, burn a disc, and more. We found that programs that take even a few minutes longer than other applications to complete simple tasks can end up adding hours to the total process. The best DVD authoring programs run fast and save that extra time you would otherwise spend babysitting a progress bar.
Now one big question I know is on everyone's minds. APS-C or Full-Frame? Now the obvious answer is that if you're making money with the camera, go full-frame, if not, APS-C. But actually it's not that simple. First, there's no reason someone doing photography as a hobby shouldn't get a full-frame camera, other than the fact that they cost a whole lot more. But if you can afford it and you want the advantages of a full-frame camera (better resolutions, better low-light photography, etc.) and you don't mind the extra bulk, then why not? And on the flip-side, if you're a pro and want a smaller, less bulky camera to take with you on a shoot, then there's also no reason to say an APS-C camera will not be worth buying... But since you're looking at the T7i, let me go over a few actual advantages to an APS-C camera regardless of your status as an amateur or professional.
Very simple, easy-to-use video creation software that is highly accessible to PC users. Interface is consistent with other Microsoft products (ribbon interface) which ensures some familiarity for those with experience with any of Microsoft's other products (especially recent versions of Office). It has all the basic video editing tools available, as well as a good selection of transition and visual effects.
Other recent features include a basic audio editor, the option to make previews for apps you’ve developed, and the even ability to make your own movie trailers complete with transitions and end credits. It’s not a tour de force in terms of video editing, but it’s perfectly suitable for home videos and minor projects. Consider combining it with free audio recording software!
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