Hitfilm Express 9's high-energy style appeals to budding filmmakers who want to put a special touch on a personal event or get creative with a video blog, but it's still easy enough for the adventurous friends-and-family crowd. The one concession you have to make is that you have to give the software maker a shout out on social media in order to download the free app.
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In the production industry, when most people think about editing software, their minds don't go to Windows Movie Maker on a PC. I'm not an expert on how to achieve that, but I gather a revamped look (which seems more like a professional editing suite) that retains the intuitive, user-friendly feel would be a start. The issue may not be with Movie Maker, but more so a computer's ability to handle the rich files (raw video) and storage required to edit.


I won’t hide the fact that I’m a Canon fanboy. Canon just gets a lot of things right. Many of them are, in my books, the most important things, like great color science (images look beautiful and skin tones are rendered organically), the aforementioned stellar auto-focus (after all, what use is an out of focus photo or video?), and long battery life so you can shoot for hours without worry.
True. The 80D “only” shoots up to 1080p HD. If you want 4K, look elsewhere — if you’re into landscapes or travel videography, this may matter to you. The world though is still mostly operating in 1080p. Keep in mind, 4K will multiply (significantly) your storage requirements, in addition to processing power needed to edit and render. Only you can decide if this is the time to make the jump (I still think mainstream 4K adoption is 2+ years away). I love my 4K computer monitors because fonts are razor sharp. Yet, I don’t see substantive different between 80D images and those, say, from a Panasonic G7. The latter looks somewhat digital to my eyes, though it’s still a fine little camera.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<
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