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If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!


Aside from video, images and audio can also be incorporated into your project by simply dragging your desired multimedia into the project area and arranging them in timeline-like fashion. The resulting video can always be previewed in real time, as well as any effects — themes, text, music, voice-overs  — before exporting the file directly to YouTube, Facebook, or a wealth of other platforms.

Final Cut Pro: Offers speed and power for the new generation of video editors. The latest edition boasts a clean new look and a low-profile interface that increases work space. An interesting feature is the improved Magnetic Timeline 2 feature that offers flexible layouts based on roles and automatic color coding. The latest release is ideal for the new MacBook Pro as it supports wide color workflows and the Touch Bar.

We combined a text opener with five clips linked by a cross-fade-type transition into a 2.5-minute video shot at 60 frames per second, and rendered the projects to the MPEG-4 format at 720p. We timed rendering at both 60 fps and 30 fps. We adjusted settings to take advantage of hardware acceleration for all tests whenever possible, setting them in either the preferences or the rendering controls for the best speeds. Apple’s iMovie, the lone Mac-only app, is not included in the timed comparisons.

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