Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music; and your engaging social video will be ripe for Facebook and Twitter.
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Apple’s revamped video editing software boasts speedier performance, a friendlier interface, auditions for alternate clips, good organization tools, powerful new multicam support and support for both Thunderbolt and studio-monitor output. While you can’t import projects from previous Final Cut versions without a third-party plugin, this new software is a consumer-friendly upgrade to a pro-level Mac editor.
We installed each video editor on a Windows 10 PC running on an Intel Core i5 processor and an Nvidia dedicated graphics card. We used each suite to edit the same two videos: a 4K NASA video from inside the International Space Station, and a 1080p game capture video from Overwatch. We tested most of the filters and transitions in each suite, and cut the same edited versions of each video in each program. We then exported the videos to various file formats and media, as well as web services, to test output quality and speed. Where software offered a notable special feature not supported in the other products, we tested it when our hardware and software setup allowed it.

In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
The Definition of Free: There's free and then there's freemium. Some software, like iMovie, is genuinely free. But just as some video-editing packages are sold in tiers — with more-expensive versions offering more and expanded features — a freemium video program may just be the lowest level of a paid version. Or it may be a trial version that hobbles the end product in various ways, like putting a huge watermark on your video or limiting output formats.
Apple’s iMovie, which competes only with cross-platform free apps and Adobe Elements, is the obvious choice for the best Mac video editing software, thanks to its outstanding output, themes and trailers, macOS integration, and features that encourage good moviemaking skills. For the best free software, HitFilm Express 9 gets the nod for its abundant cinematic capabilities and stylish interface. If you often share your videos on YouTube and other social media platforms, the free, cross-platform VideoPad is your best option.
I like the ease of use that goes along with this user interface! It is very easy to learn and allows almost anyone the ability to jump right in and go! This program offers some good motion effects for a slideshow, and allows you to do some good timing cuts for video and audio transitions. There are great video transitions to add some professionalism or even just some fun to your project.
Windows Movie Maker was once the world's most popular free video editing tool for Windows and users can make home movies by simple drag-and-drop. It contains features such as video effects, video transitions, adding titles/credits, audio track, timeline narration, and Auto Movie. Although Windows Movie Maker is built for Windows 7, and if you are looking for some free video editing software for Windows 8 or Windows 10, then you should skip Windows Movie Maker. However, Windows Movie Maker has been discontinued by Microsoft, you can still find installation packages on some third-party authoritative download sites:
I love movie maker. I have zero background editing videos. I can use files from my phone or my camera and upload them. I can lay over a recorded audio or song recorded with the regular voice recorder on my phone. And can add transitions just as easy as a PowerPoint. Exports into several different file types, all labeled by program. For example- YouTube channel video, face book video, emailing, etc

We evaluated all of the software based on functionality, ease of use, performance, sharing options and new features in the latest versions. We also judged the packages based on real-life uses for a number of categories, including best overall, best free app, best for beginners, best for YouTube maestros, best for Mac users and best for Windows platforms.


Adobe is an instantly recognisable name to most, and its Premiere Elements 15 program is a great choice for both beginners and experienced editors. It isn't as complex as the more heavyweight Premiere Pro video editor (listed below), which is best suited to full-time video editing professionals. But Adobe Premiere Elements is packed with excellent features, such as face detection, audio effects and bundled soundtracks. And it's friendly to use, too.

VideoPad is a comprehensive cross-platform software package for the YouTube social media crowd. While this app lacks the flashy, whiz-bang appeal of some commercial apps, it’s still a rock-solid choice for simple video editing. From the main menu, you can choose which social network you want to upload to. The app offers a number of YouTube choices ranging from 480p to 4K, as well as Facebook, Flickr, Dropbox and Google Drive, and is free for non-commercial use.
Another program, VSDC Video Editor Pro, simply has too outdated an interface, making common tasks difficult. Longtime pro video editors will note the absence of Avid Media Composer, which is simply too unwieldy for PCMag's primarily consumer audience. There are a couple of more interesting applications—NCH VideoPad and AVS Video Editor among them—that we simply haven't tested yet.
It has tones of features and you can start for free. There is wide range of filters, overlays, transition effects and color correction abilities. This platform is designed to serve users with smooth editing experience so that even beginners can enjoy creative media projects. Thanks to its wide format support that helps to handle all popular media files with ease.
I've had big trouble finding free video editor for windows until I've found this. After using it for ½ year for youtubing and gamining videos I bought it for ca. 20$. That unlocked few futures like faster rendering and adaptive alfa background remover. They are constantly developing so once in a while there are new options. Last update was 64bit hardware enhancement for faster rendering and editing, previews update gave us 4K videos. Thanks VSDC

Tyler explained that the software you buy should complement the hardware you use, as well as the type of project you’re working on. “You want to have software that will work well with your phone, digital camera, action cam or whatever you’re shooting on. If you plan on shooting on a lot of different devices, you want a program that’s compatible with a lot of different formats.”
We also spoke with Richard Dutcher, an independent filmmaker and director of eight feature films including “Brigham City,” “Falling," "God's Army” and “Evil Angel.” He told us that the time you spend learning a new program is at a premium. “I like things that are intuitive and with the fastest learning curve. The less time spent becoming familiar and proficient the better. The sooner I can get to work and putting the film together - that’s the most important thing to me.”

Video SEO and optimizing videos for search results is not as difficult or magical as it might sound. There's a few tips and principles to follow that can help your videos start getting more views very quickly by increasing watch time and session watch time on your videos, as well as writing good titles, descriptions, tags, and other metadata about your videos.


Avid Media Composer's latest version comes with a wealth of new and improved features, such as accelerated high-res-to-HD workflows and automated media management to handle background media tasks while you focus on your creative vision. The $999 price tag is steep for amateurs, but worth it if you're looking for a professional-grade software. As the editing software of choice for summer blockbusters like Star Trek and The Great Gatsby, Avid Media Composer 7 can handle any editing challenge with ease.
Advanced abilities continue to make their way into accessible, affordable, and consumer-friendly video editing software as each new generation of software is released. For example, multicam editing, which lets you switch among camera angles of the same scene shot with multiple video cameras, used to be a feature relegated to pro-level software. Now this and many other advanced effects are available in programs designed for use by nonprofessional enthusiasts.
Support for 360-degree VR, 4K, Ultra HD and 3D media help round out the export opportunities available with Pro X10 and, while they may not all be supported by YouTube now, it’s good to know you have the capability for when they are. The user interface isn’t for beginners, but within a short amount of time, you’ll be a master at capturing, editing and sharing.
Compared to HitFilm's high-energy interface, VideoPad has a simple, soothing look which makes it more approachable for novices. It works with both Macs and PCs and still lets you edit 360-degree video with the same ease as you would traditional movies, though adding text to 360-degree clips can be a bit tricky. VideoPad also lacks some of the advanced features you'll find with HitFilm, like multicam editing, high-end special effects and motion tracking, but you can purchase a number of add-ons to expand VideoPad's feature set.

However, simple editing can be done on the cheap if you’re willing to ditch powerful, high-end software such as Final Cut Pro, or Adobe Premiere, in favor of a more modest program. Let’s face it, you’re probably not going to be taking home the Palme d’Or with the film you cut on your laptop, but your home movies and YouTube uploads can take on a whole new shine with a few straightforward tools.
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