One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

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Logo Maker was created so it could be used easily by anyone, no design experience needed — our logo experts have set the stage for you. Expertly chosen color combinations help you take advantage of the same brand science used by the world’s largest companies. What feelings do you want your brand to evoke in people at a single glance? You can effectively create that impression in just a few clicks. Our intuitive logo design tool is almost as fun as an online game. Choose font styles, icons, and artwork in minutes. You can also download your new logo in both PNG and SVG formats, to add or tweak wherever and whenever you choose.
Canva is built to help you grow your brand. If you’re creating a start-up, building a small business, or dreaming bigger, once you’ve created your Canva logo can help your team can create sleek, on-brand designs with shareable brand color palettes, logos, and elements within the editor. You can also collaborate together in real-time on any design, on any device, from any location. 
More free elements – the selection of free photos and elements also expands significantly once you switch to the paid version. This also helps prevent some of the copying that can happen and helps you establish more unique branding, which will be less likely to get diluted by competitors. I think you get access to 4m more elements in the paid version, so we are talking a significant expansion of the available selection here.

It’s easy to add extra flair and personality to your projects with Adobe Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff so you can focus on your message and style. You can also add collaborators to your project, so you can have more hands-on-deck bringing your design to life.
While there are many free options available, we've selected two that really deliver in terms of ease of use and functionality: InVision and Marvel. Although InVision does offer more advanced, paid plans, you can get started with one prototype at no cost. As for Marvel, a free plan will grant you access to unlimited projects with no limits on time. 

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Our partnerships with Pixabay, Pexels, and Unsplash provide the support you need to declare independence from pricey stock imagery websites. With over a million free stock images that can be accessed right in our Graphic Designer, online graphic design is now quicker and easier than ever before. It's all there for you in one seamless, intuitive experience.

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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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