But not just any old design will do. In fact, factors like color, size, and shape, all play a role in the performance of your button. So to help you encourage more visitors to become leads, we've created 50 pre-designed CTA templates to employ on your website. These templates are customizable, and we encourage you to test different colors and placements until you find what works best for you.
Ever find yourself drowning in 20 different programs to crop, edit, and annotate screenshots? With Awesome Screenshot, a browser extension for Firefox and Chrome, you can easily screenshot anything on the web and edit it directly within your browser. This extension has become a staple of my own browser -- I can't go back to regular old screenshots anymore.

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A logo communicates your brand. A successful logo is an instantly recognizable symbol of who you are. A logo can be an image, text, or a combination of both. Logos are a chance to be unique, and they help your brand stand out. When you make logo design choices, think about the effect it will have on your intended audience. Build a customized logo for your brand or business in minutes that perfectly captures what you’re all about. Adobe Spark provides logo templates like the ones below to get you started. Tell your brand’s story by sharing your finished logo with the world.

And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.
Custom Fonts – the selection of fonts in the free version is quite comprehensive, but that selection grows significantly in Canva Pro. Not only that, you can upload your own custom fonts too, like all these beautiful ones I buy from Set Sail Studios. This helps solve a rather prevalent problem. Some people don’t realize the importance of establishing your own branding, native to you and your books, and they will… piggyback on someone else’s branding, sometimes even copying every little detail of their Facebook or BookBub Ads. Using a bigger selection of fonts can prevent a lot of this copying. Although, errr, I just told you where I buy fonts from. MOVING ON.

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Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.

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