Invest in bonds. When you purchase a bond, you are purchasing a loan taken out by a company or a government. The bond issuer holds your money (the price you paid for the bond) for a defined period of time. You receive fixed interest payments, usually twice per year until the term of the bond expires. When the bond expires, the bond issuer pays you back the principal.
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Choose stocks with high dividends. Typically, the companies that pay the highest dividends are older, more established companies. These companies no longer need to reinvest their income into growing the company, so they are free to allocate the money to investors in the form of dividends. Telecommunication companies, Real Estate Investments Trusts (REITs), and utility companies, in particular, are known for having high dividend payouts.
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Build a list in a particular niche and tell them stories. Create a bond. Build a relationship with them. It's important. Then, when you've created a bit of culture, start marketing affiliate products or services to them that you think they might like. Just be sure that you personally vet out whatever it is that you're selling to avoid complaints if the product or service falls short.
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.