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You’ll find the familiar timeline/storyboard workflow, along with other basic tools such as titles and credits, effects and transitions, and a chroma-key (green screen). It also has some, but not all, of the advanced tools you need to make an outstanding video. You’ll get a video stabilizer to smooth out shaky footage, 4K compatibility for footage from the newest cameras, 3D editing, motion tracking and more. These are all great tools, and it’s a great bang for your buck. But there are some significant trade-offs. For example, there are no themes or templates. So, you’ll need to build every project from scratch – not very appealing to beginners. It also lacks an automatic video creator and slideshow creator, which are also great for novices. This program lacks multi-cam and 360-degree editing features that you would find on more expensive programs. If you want the newest, greatest effects and tools, this is not the program for you. In addition, the program’s interface is in bad need of a face-lift, and has been for years. It’s kind of hard to get around, and it will require working through a few projects before you can use it effectively.


If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
True. The 80D “only” shoots up to 1080p HD. If you want 4K, look elsewhere — if you’re into landscapes or travel videography, this may matter to you. The world though is still mostly operating in 1080p. Keep in mind, 4K will multiply (significantly) your storage requirements, in addition to processing power needed to edit and render. Only you can decide if this is the time to make the jump (I still think mainstream 4K adoption is 2+ years away). I love my 4K computer monitors because fonts are razor sharp. Yet, I don’t see substantive different between 80D images and those, say, from a Panasonic G7. The latter looks somewhat digital to my eyes, though it’s still a fine little camera.

You can choose among a few different speeds, and the app will show you how long the hyperlapsed video will be for every speed in comparison to the length of the video in real time. (So a 40-second video in real time will become roughly a seven-second video in Hyperlapse at 6X speed.) It's a really cool way to capture something that usually lasts a while -- like a sunset or an event setup.
That’s assuming you’re just exporting files. You may want to burn a DVD or Blu-ray disc, or upload your videos directly to YouTube or Facebook. Each of these comes with its own set of necessary features that some apps have and others don’t. For disc burning, you need not only support for the right formats, but DVD menu authoring tools so viewers can navigate what you’re presenting. On the social side, it’s much easier if the application syncs up directly with your account online and allows you to enter metadata like a description, tags, and privacy settings.
Our biggest issue with VideoPad was not knowing which features were disabled in the free version versus the trial and paid versions. We found VideoPad to be a bit slower on our transcoding tests than Hitfilm, too. But that may not matter for those looking for an app that they can use to quickly and easily edit video and then upload to the social media outlet of their choice.
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The basic video editing operations such as trimming, splitting are available from the last menu—Edit—and they also snap into view if you double click a clip in your timeline. The Trim tool simply adds start and end handles to the preview window's scrubber line, but you can do the same thing from the main timeline by tapping "Set start point" or "Set end point."
We also reached out to professionals who use video editing software on a regular basis and asked what aspects are most important to look for in consumer-level programs. Drew Tyler, instructor of digital media at Weber State University, told us there are two primary questions to answer: “Does it fit your eco system?” and “How much do you want to grow into the software?”
Another hidden "cost" is periodic or even constant in-line advertising or reminders that an upgrade is available. Our favorite program, HitFilm, never pushes an upgrade on you, but it makes you go through a social media and authorizing song and dance to download the product or switch computers. VideoPad (on the Mac) makes you verify at every launch that you are using the free version for noncommercial purposes.
In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
But you need to be prepared for situations as such as the SaaS vendor going out of business or their website going down. You need to have contingency procedures in place to combat these situations to make sure they do not have a harmful effect on your business. It is easy to subscribe to a SaaS solution, but think about the impact on your company if the platform is withdrawn by the provider.
Avid Media Composer's latest version comes with a wealth of new and improved features, such as accelerated high-res-to-HD workflows and automated media management to handle background media tasks while you focus on your creative vision. The $999 price tag is steep for amateurs, but worth it if you're looking for a professional-grade software. As the editing software of choice for summer blockbusters like Star Trek and The Great Gatsby, Avid Media Composer 7 can handle any editing challenge with ease.
The main problem we have in regards to training is knowledge transfer and simplifying training of processes when on-boarding new staff. We do have some videos created from other platforms but no way to share. As we are primarily a Windows shop, using Movie Maker allowed me to create training videos using Microsoft approved codecs and made it much easier to share videos with other team members. The main benefit of course is they can now get some training from the videos we've created and cost savings by not having them go to another facility or rely on other training tools.
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