It is free, converts very well, continues and lasts lifetime, especially if you keep posting fresh quality articles on your blog. In fact, it increases over time if you keep posting more quality articles on your blog on a regular basis. Even if you stop posting articles for a while, your previously posted article will keep on receiving free traffic from search engines.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
If it is a confusing keyword phrase like Drawing Blood, link to the other meaning and mention that in the first paragraph. "This article is about drawing blood in graphic novels. Phlebotomy is drawing blood for medical tests or donations - here's the other page on "Drawing Blood." Then link to the phlebotomy page in that. By redirecting confused people you leave them a good impression and they might stop to read your article if they also like doing comics art!
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There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free, but do take some time. For more help with on-page SEO, check out this blog post: Google Ranking Factors: On-Page vs Off-Page SEO.
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.
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So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Use accurate keywords for your content. The point of keywords is that they are the terms most people looking for your article by topic will search by. Check those with free Google terms and use the most popular relevant one in your title - a descriptive title to let them know right away what it is if it's a word with multiple meanings. Drawing blood for a phlebotomist is not the same thing as a comics artist drawing blood in a fight scene. Be very literal and then use the exact keywords several times in the article where they are relevant, as well as synonyms. Don't overdo it, or you look like you're trying to spam Google. Just use the keywords naturally when describing the topic.
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Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins.
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
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The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
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For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
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