Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.

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Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.

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Our Graphic Designer templates empower you to design like never before. Free yourself from the constraints of complicated software and create beautiful online graphic designs with drag-and-drop simplicity. Take advantage of a huge selection of pre-designed templates, or if you feel like truly embracing your newfound freedom, create a project from scratch with our easy-to-use graphic design tools.

I don’t think I’m alone in that, by the way, so if you also routinely recommend Canva to your audience, I recommend checking out the affiliate program here – which has flown strangely under the radar. It’s super easy to set up on affiliate account too, as they use the same Impact platform as AppSumo and other companies – so if you are already set up on that, it’s just a couple of clicks to get it all going for you.
And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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Your brand is one-of-a-kind; your logo should be too. Color palette, typography, and graphics all communicate essential information about your brand, and you get to shape these elements when you use the Adobe Spark Post logo generator. Each step in the design process takes you to a rich array of choices, allowing you to experiment with various outline shapes, backgrounds, color schemes, and layouts. Enjoy the freedom of having countless options and feel empowered knowing you get to make the final call about what’s best for your design. Make something you’ll be excited to share with everyone, everywhere, so you can tell your brand’s story.

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Custom Fonts – the selection of fonts in the free version is quite comprehensive, but that selection grows significantly in Canva Pro. Not only that, you can upload your own custom fonts too, like all these beautiful ones I buy from Set Sail Studios. This helps solve a rather prevalent problem. Some people don’t realize the importance of establishing your own branding, native to you and your books, and they will… piggyback on someone else’s branding, sometimes even copying every little detail of their Facebook or BookBub Ads. Using a bigger selection of fonts can prevent a lot of this copying. Although, errr, I just told you where I buy fonts from. MOVING ON.
One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

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While there are many free options available, we've selected two that really deliver in terms of ease of use and functionality: InVision and Marvel. Although InVision does offer more advanced, paid plans, you can get started with one prototype at no cost. As for Marvel, a free plan will grant you access to unlimited projects with no limits on time. 

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Namecheap’s free logo maker is made with you, the entrepreneur, in mind. Whether you’re launching a new startup company, opening a restaurant, or getting your DJ business off the ground, our easy tool will give you everything you need to create instant brand recognition. Our free Logo Maker is popular worldwide because it gives people one-of-a-kind designs that deliver unforgettable impact. A professional logo gives your company and marketing materials the indispensable finishing touch that makes a mark on the world. From social media profiles to business cards (and anywhere else you want your brand to shine out), nothing leaves a lasting impression like a stylish logo.

ImageOptim handily solves a problem that all the above might create. Putting lots of fancy graphics on your website can slow it down, something you don’t want generally, but really, really don’t want for something like your newsletter sign-up page. This useful tool will reduce the size of all of your images to appropriate resolutions for web usage – and as a bonus it’s really quick and easy to use, so you can fly through a whole stack of images in no time. And it really does make a huge difference – see below for proof.

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If you're looking for stock photos to use in your next design but don't want to worry about all that attribution stuff, well, look no further. HubSpot offers a ton of free stock photos that you can use literally anywhere. All you need to do is download the batch and then be on your merry way to create engaging, visual content. Seriously ... just do it.  

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SmallPDF – PDF to JPG converter might not be the most obvious choice here, but I need it for one very specific job: fixing blurry BookBub Ads. Sometimes Canva (and other programs) exports a blurry image at smaller sizes, an issue when it comes to BookBub Ads and the small, 300x250px format. Here’s my workaround: export the image as a Print-Ready PDF in Canva, convert it to a JPG using this tool, then reduce the size to 300x250px. That should kill your blurriness. (Note: I heard that Book Brush may have solved this problem in another way, but I don’t know the details – perhaps a Book Brush user can let us know in the comments).

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No doubt, the premium graphic design software  come packed with interesting and eye catching features that you won’t get in a free version. But, paid packages don’t fit in everyone’s budget especially when you are running a startup or building a new career in designing graphics. This is when these free graphic design software come to our rescue without putting burden on our pockets.


Your brand is one-of-a-kind; your logo should be too. Color palette, typography, and graphics all communicate essential information about your brand, and you get to shape these elements when you use the Adobe Spark Post logo generator. Each step in the design process takes you to a rich array of choices, allowing you to experiment with various outline shapes, backgrounds, color schemes, and layouts. Enjoy the freedom of having countless options and feel empowered knowing you get to make the final call about what’s best for your design. Make something you’ll be excited to share with everyone, everywhere, so you can tell your brand’s story.

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Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.

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