People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
If it is a confusing keyword phrase like Drawing Blood, link to the other meaning and mention that in the first paragraph. "This article is about drawing blood in graphic novels. Phlebotomy is drawing blood for medical tests or donations - here's the other page on "Drawing Blood." Then link to the phlebotomy page in that. By redirecting confused people you leave them a good impression and they might stop to read your article if they also like doing comics art!
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I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients.
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The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.
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Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
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The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.
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For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
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Writing of the quality articles that reach the first page, is not just the matter of the SEO techniques. Yes, you have to know how to SEO-Optimize (search engine optimization) your article, but this is not even the third step of writing a quality article. If you write articles just to receive traffic from search engines, if you write for search engines and not for people, you are wasting your time.
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I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
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For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
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The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
[…] Want to track your organic traffic? Try unamo seo for free sign up If anyone tries to tell you building organic traffic is easy, don’t listen to them. If you’re looking for a quick fix, I’m afraid you’re not going to find it here. Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time and effort you can make. In the days of Facebook promoted posts and Google AdWords, the instant gratification of shelling out a few bucks for immediate traffic is highly appealing. But it’s not sustainable. You’ll get traffic now, but what happens when you stop paying? Will your content ever be found again? Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now. That’s why it’s worth the effort. You don’t see that kind of ROI from paid traffic. When it comes to getting more organic traffic there are good ways and there are better ways. There are also some downright awful ways that should be avoided at all costs. I will touch on all of these in more detail. If you’re ready to put the work in and increase your organic traffic the right way, these are the things you need to start doing. Create The Best Content You Possibly Can Creating content for the sake of creating content, because you heard publishing regular articles is good for SEO, won’t get you very far. It fact it may even cause a lot of damage to your reputation. Your website is a representation of your business. In a lot of cases it’s the first impression a potential customer may have of your business. Just as you wouldn’t deliver a sub-par product or service you shouldn’t be publishing low quality blog posts. It’s not unreasonable to suggest you should write the best content you possibly can every time you publish something. I’m a big fan of Scott Stratten (author of UnMarketing) because he never seems to say anything that I disagree with. Here’s a great quote from his podcast about blogging that relates to this point: Me demanding the best content you can write should not be intimidating, it should not be paralyzing. It should be the minimum that when you write something you look at it and go: “Yes! That’s what I wanted to say!” Here’s the clip, which I strongly encourage watching: UnPodcast Episode 22: You Shouldn’t Blog When What does this have to do with increasing organic traffic? Well it just so happens that search engines are almost as good as people at being able to tell when you’re phoning in your content. Great quality content ranks better, which in turn drives more organic traffic. It’s also the kind of content people will want to like to in their blogs and share with other people. So give it everything you’ve got before hitting the ‘Publish’ button. Grab The Low-Hanging Fruit Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases. For example, if you’re an SEO agency don’t bother trying to rank for the term “SEO agency.” Chances are you’ll never knock out the heavyweights that already rank for that term. Instead, narrow it down a bit more. Be more specific by including the area you serve. For example: “SEO agency in Albuquerque NM“. You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.” Long-tail key phrases more closely resemble what an actual user would type into a search engine. As users perform searches more like they would verbalize a question, studies have shown long-tail key phrases are driving results due to greater relevancy and less competition. Write Consistently Try not to get too caught up in what certain studies will tell you are the best days and times to publish a blog post. Just try to be consistent. Aim for once a week at minimum. Ideally the more the better, but if you’re running a business at the same time it’s difficult to publish more often than that without hiring writers. Search engines love frequently updated sites. But more important than that, users do. A site that’s updated consistently tells users you’re serious about providing good content, which makes it worth it for them to invest their time into reading it. Consistent updates keep people coming back, which keeps them sharing your content, linking to it, and telling others about it. These are all signals that help boost organic traffic. Guest Blog For Traffic, Not SEO As Matt Cutts has said, guest blogging for SEO is dead. It’s done. Don’t do it. Don’t even think about it. Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience. It also has the value of the traffic that comes from being published on a high authority site. Having said that, there are some best practices to keep in mind when guest posting: Don’t spread yourself too thin. Aim for authoritative websites with high quality content and decent traffic numbers. Guest blog on websites within your own niche. Guest posting on a popular websites means little if you’re not reaching your ideal audience. Promote your guest posts as you would your own posts. This shows the other website you really value the opportunity to post on their blog. Check back regularly and respond to comments. Ideally you want their visitors to become your visitors. Responding to comments is a great way to get that relationship started. Speaking of Matt Cutts and Google, this leads me to my next point… Don’t Anger Google Making Google angry is like biting the hand that feeds you. Unfortunately some SEOs still like to test the limits of what they can and can’t get away with. Increasing organic traffic should always be done ethically, or you will get hit with a Google penalty sooner or later. Here are some tips for avoiding those penalties: Don’t build cheap links. Don’t ever, ever pay for inbound links. Don’t use exact-match anchor text. Don’t publish low quality, scraped, or stolen content. Do publish awesome content that’s helpful to users. Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will. Conclusion I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side. If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment! I just joined the Positionly team and I’d love to get to know the community here a bit better. Start tracking your organic traffic today! Try unamo seo for free sign up Source […]
As there are so many different factors that affect a web page’s ranking, it is not easy to write articles that reach Google’s first page and receive free targeted traffic constantly and steadily. That’s why 99.99% of the blogs don’t have any traffic and bloggers give up after a long time of trial and error. They write articles, but their articles can’t reach the first page.
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.