If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.

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hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

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For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 

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For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.  

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For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.

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Create something of value that people will pass around. It can be a report with useful information that you allow people to give away. It can also be some kind of cool and unusual web-page that people will want to e-mail to all their friends. Of course, the pass-around item will include your advertisement and your link, spreading the word about your website. This is a "viral" strategy.

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11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Keep all free ads directed to your business information while setting up an account on Craigslist or other free advertising site. If you decide to advertise for free on Craigslist, make sure your email settings are safe. Use your web site's email at all times. Set your advertising to target only the country(s) with whom you want to do business with when initially setting up your free account. Otherwise there is a high chance that you will be bombarded with mass amounts of spam of the worst kind. If you make the mistake of using your own personal contact information, including email address during set up of your account, you'll likely receive all the usual spam from a Nigerian Prime Minister needing to transfer money (in order to try to extract your bank account information). You may even receive a fake check in the mail for money. This can happen to anyone when listing a personal item for sale. The moral is: Do not post personal information for all to see on Craigslist and other free advertising venues. These same issues happen with traffic exchanges as well (see next).

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Post in forums. Visit the online discussion forums where people in your target market like to gather. Post useful responses to people's questions, and include a link to your website at the end of your post next to your name. Although you ultimately want to get your sig file with the link to your site seen as often as possible, don't overdo it with your posts, otherwise other forumites won't respect you, and therefore won't visit your site.

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For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 

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Write articles on the topic related to your website, and include a link to your site in your author bio. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. How's that for a free publicity?
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?

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Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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