For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
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Now, if you also sell some snowboards through your article and blog, then there is a higher chance that this visitor makes a purchase (because he is looking to buy a snowboard), compared to a visitor who visits your blog accidentally and is not looking for buying a snowboard, or a visitor who wants to learn how to repair his snowboard but doesn’t want to buy a new one. This is the difference of the targeted, semi-targeted and random or non-targeted traffic.
I can’t explain about SEO-Optimization of articles here, because it is too complicated to be explained in one article. Besides, nowadays, SEO-Optimization of articles and web pages is not just limited to techniques. You have to be a writer who can write quality, informative and controversial articles that attract lots of attention, comments, clicks, likes, shares and links. If you write just a bunch of paragraphs that are optimized for a special key phrase, but your writing can’t attract the reader’s attention, it won’t even reach Google’s first 100 search results, let alone the first page; Guaranteed!
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LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.
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Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
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