These days my site looks more professional, and the branding lines up with that of my books, social channels, and newsletter. And I’m quite proud of it as I handle all of it myself. Well, almost – I still outsource book covers. But I do the rest, and the funniest part about that is that I’m not remotely artistic in that sense; I couldn’t match colors if you paid me and can’t draw a straight line with a ruler.
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Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.
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