Though Mac users don't have the sheer number of software choices available for PCs, Apple fans interested in editing video are well served, by four products in particular. At the entry level, the surprisingly capable and enjoyable-to-use iMovie comes free with every Mac sold since at least 2011. iMovie only offers two video tracks, but does good job with chroma-keying, and its Trailers feature makes it easy to produce slick, Hollywood-style productions.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<