Apple’s Final Cut Pro X software falls into what we call the “prosumer” category because it treads the line between a product for consumers who want to up their video-editing game and one for professionals who need powerful editing tools. It lacks a traditional timeline-track interface, which is enough to scare some users off, but the software is intuitive and powerful nonetheless. It has great organizational tools like libraries, ratings, tagging, auto analysis for faces and scenes, and automatic color coding for track-specific clips, useful keyboard short-cuts and drag-and-drop media importing give Adobe’s Premiere Elements a run for its money. Unfortunately, you can't directly open projects from Final Cut Pro 7 or earlier, but there are many third-party plug-ins that will help you out there.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<