He went on to say that your end goal should also play a big part in your decision, advising that if you’ll edit video infrequently, you should get simpler software. “If it’s a one-off project, the fewer whistles the better,” Tyler said. He called out Adobe Premiere Elements and Wondershare Filmora as good choices because they have easy-to-understand workflows for non-editors.
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Don't assume that the gold membership is enough, although it did not state that for me on my system at the time. Absolutely ridiculous. I was unhappy but willing to pay some money for this software as it is useful, but to be barraged everytime I open it with a message about Gold and Platinum memberships and then to be told after 4 hours of work that I cannot export my video unless I pay the ridiculous price is horrible.
Tech support and documentation: One of the big distinctions between paid and free software is the level of documentation and tech support; paid software has more-explicit and -detailed documentation and guides than the free versions. That said, many software packages post instructional videos of the most popular features to YouTube, and more-complex free packages may offer extensive documentation.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<