The Definition of Free: There's free and then there's freemium. Some software, like iMovie, is genuinely free. But just as some video-editing packages are sold in tiers — with more-expensive versions offering more and expanded features — a freemium video program may just be the lowest level of a paid version. Or it may be a trial version that hobbles the end product in various ways, like putting a huge watermark on your video or limiting output formats.
Avid Media Composer's latest version comes with a wealth of new and improved features, such as accelerated high-res-to-HD workflows and automated media management to handle background media tasks while you focus on your creative vision. The $999 price tag is steep for amateurs, but worth it if you're looking for a professional-grade software. As the editing software of choice for summer blockbusters like Star Trek and The Great Gatsby, Avid Media Composer 7 can handle any editing challenge with ease.
It’s the stripped-down version of Adobe Premiere, an industry-standard editing program used to create movies, TV shows, music videos, commercials and online video content from major brands. Although the workflow is much different than Premiere, Elements give you a taste of the tools used by professionals in a user-friendly way. It has three modules to make videos: Quick, which is great for making short videos quickly. Guided, which teaches you the ins and outs of the program, and Expert, which removes all the training wheels and lets you delve deep into your creative ventures. All projects made with Elements can be exported for transfer into the professional Premiere application.
Created in 2008, Masher.com allows user to create phenomenal digital work by mixing and integrating photos, music, visual effects and filters. Its vast in-built library allows user to choose the best among thousands to yield better results. The Masher’s library has videos belonging to world’s prominent organizations like BBC, CBS News and China Central Television among others. The music is also provided by experts to create an appealing video.
If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
PowerDirector Ultra is our top choice for video editing software because it's easy and enjoyable to use for beginners, causal users and seasoned editors alike. It provides all the tools you need to transform the footage on your camera into a polished video you can share with family and friends. This program helps you learn video editing without compromising the power of the tools it offers.
If you want something that is aimed more at the professional from a marketing standpoint, it couldn’t hurt to look into the Vegas Pro line. On its 15th iteration, Vegas has introduced a ton of new features, from hardware acceleration harnessing Intel QSV to a picture-in-picture OFX plug-in, all the way to a super intuitive new instant freeze frame option for referencing shots without stopping workflow. If you opt for the premium, upgraded package (which won’t run cheap), you’ll even get an exhaustive package of NewBlueFX fIlters to color your projects like a true Hollywood flick. What’s interesting about Vegas, and what we think gets overlooked, is they’ve attempted to give you an intuitive set of controls that takes the best of Final Cut, Premiere and others and merges them into one. Sure, it might not have the streamlined, Adobe CS-friendliness of Premiere, nor is it even compatible with Macs, but that’s OK. The workflow in this might just give certain users who can’t quite jive with the other guys a place to truly shine.
Apple iMovie is the ultimate Mac video app for novice filmmakers, combining professional trailers and themes,abundant special effects and an easy-to-learn interface. Version 10.1 added 4K editing and sharing, as well as extended handling to video shot at 1080p and 60 fps. Recent updates tweaked the interface and added Touch Bar support for the latest MacBooks.
But the supplied "MovieStar" capture/editing software's editing functions won't work and the program remains unstable. I keep getting errors like "Unable to build temporary movie for unknown reasons." Of course I read their FAQ and the manual (no section describing the problem.....no troubleshooting section). So far, I am unable to do anything with the clips but trim the ends to shorten them. To do this I have to "produce" a new clip for each editing function. I cannot combine clips by inserting transitions. And it still crashes the system....even with nothing else running. I suspect it is not compatible with my GeForce 256 video card. So I emailed their "support" address through their website [...] explaining the problem and got back a computerized response. Then I called their "support" number (long distance.....not an 800#) and was put on hold with the explanation that the California phone system was on the bugger implying that if I couldn't get hold of them it wasn't their fault. So, I left them a voice mail message with my office number. They called and left me a email where I was supposed to be able to get email support from them (anthonyp@dazzle.com) which was returned to sender.
He went on to say that your end goal should also play a big part in your decision, advising that if you’ll edit video infrequently, you should get simpler software. “If it’s a one-off project, the fewer whistles the better,” Tyler said.  He called out Adobe Premiere Elements and Wondershare Filmora as good choices because they have easy-to-understand workflows for non-editors.
Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music; and your engaging social video will be ripe for Facebook and Twitter.
Added features such as time remapping for including slow motion, high-speed effects or freeze action are complemented by easily grouping or ungrouping clips on a timeline to edit in bulk or one at a time. With over 1,500 customizable effects, transitions and titles, there’s something for everyone. Even as the video itself is the focus, custom fitting your project with a soundtrack is handled well with custom-fit audio allowing your movies to both look and sound good.

In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
When it comes to user-friendliness, sophisticated features and ways to output your video, nothing beats the cross-platform Adobe Premiere Elements. With genuinely inspiring but practical features, Elements’ new video collage, audio remix, enhanced face detection, haze removal and adjustment layers focus on what consumers need every day. Its companion Organizer app keeps assets organized and searchable, and the touch-friendly interface works quite well in Windows 10.
This program checks in at about 26MB, which isn't gigantic, but is still relatively large. For that, you'll get a program that is a dead ringer for professional editing programs. It has the same sort of timeline editing style that lets you combine multiple cuts, add transitions, and render them into a complete project. As such, it isn't very easy to use unless you really know what you're doing. Few things are labeled or intuitive, and all of your tools are spread out across multiple menus. If you can find the features, there are plenty of ways to cut, reshape, and modify your video's picture and audio, though. You can even kick the quality up to 30 FPS and 1080p HD. VSDC Free Video Editor supports just about every video format you can think of, so you'll have no problem turning any video into a project.
Next, is to import the media file that you want to edit. Click on “Import” at the top left and choose the location from where you want to import the files. You can import from local drive by clicking on “Import Media Files,” download online or import from a device once you connected it to the computer. You can also, drag and drop media files to the program.
There are two main draws to the Creator app. First, it includes some special features for Facebook Live. Anyone using it will be able to create custom intros and outros — intros are especially handy, as it takes a moment before other people see the link and start watching — as well as the ability to add interactive stickers and a custom video frame. The app is also able to take and edit photos and post them to Facebook Stories and other platforms (it’s not clear if that includes Instagram, but it really should).
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start.
Adding and arranging: When you're ready to make a movie, your first step will be to choose what type of files to add. Options include Video, Audio, Image, Icon, and Lyric. You can add any and all of these to the same project and then move them around on the Timeline until you have them where you want them. And if you're new to this type of program, there's a convenient Movie Wizard to guide you through the process.
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