If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
So—we stretched the meaning of “software” a bit earlier; now, we’re going to stretch the meaning of “beginner.” We included CyberLink PowerDirector on this list because its interface is, at the end of the day, pretty straightforward. Head to the product page, run through the tutorials, and you’ll be alright. There is within the interface, however, an embarrassment of options and effects. If you’re not willing to invest the time in learning all of them, it can get a bit overwhelming. 
We host professional development events for faculty members at our university and not everyone who is interested in each event is able to attend. With Movie Maker, we are taking our recordings of the live event, editing out the pre- and post-workshop conversations and any dead time during the event (i.e., individual activities), and making the recordings available to all faculty members (and graduate students). These events (both live and archived) are playing a role in increasing faculty members' activity and development.

Sony Movie Studio 13 was made with the digital filmmaker in mind – once you’ve edited your video to your satisfaction, you can directly upload it to Facebook or other social media for fast sharing. Create video in beautiful 4K (ultra HD) XAVCS, or AVCHD to give your vlogs a high-production, professional feel. Movie Studio 13 Platinum is touch-enabled, too, so you can create and edit movies even faster using your PC’s touchscreen. With large, easy-to-use buttons, fewer menus and the popular Simple Edit Mode, Sony Movie Studio 13 makes video editing fast and easy, so you can keep up with the Internet’s viral pace. The software also comes with ACID Music Studio 10 and Sound Forge Audio Studio 10 to take your online media up a notch.

Windows Video Maker is an easy-to-use solution ideal for beginners. Although the program is offered for free and come standard on virtually every windows PC, it provides all the basic features for a perfect introduction. The software utilizes the most common workflow elements of the professional video editing systems. However, it offers an intuitive interface that is easy to navigate even for the novice editors. The interface provides a simplified version of a standard video editor timeline. The timeline features clips that are characterized by Long thumbnails and ease of use.
We combined a text opener with five clips linked by a cross-fade-type transition into a 2.5-minute video shot at 60 frames per second, and rendered the projects to the MPEG-4 format at 720p. We timed rendering at both 60 fps and 30 fps. We adjusted settings to take advantage of hardware acceleration for all tests whenever possible, setting them in either the preferences or the rendering controls for the best speeds. Apple’s iMovie, the lone Mac-only app, is not included in the timed comparisons.
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