You may want to expand into specialty and high-end features like stop-motion video, multi-camera editing, 3D 360 VR, and support for the official Ultra HD 4K format used by most Blu-ray players. You’ll generally find that the most expensive consumer video editors support these features well, and the cheaper ones either don’t support them or produce lackluster results.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<