Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Hitfilm Express 9's high-energy style appeals to budding filmmakers who want to put a special touch on a personal event or get creative with a video blog, but it's still easy enough for the adventurous friends-and-family crowd. The one concession you have to make is that you have to give the software maker a shout out on social media in order to download the free app.
One thing that I didn’t mention before was that the Rear LCD Screen is also a touch screen. Now this might seem like a big deal but it really does make using the camera a breeze. Rather than having to use the dial on the side here to change your settings, you can simply use your finger to quick change what you want. It’s very similar to using your phone and it’s also very responsive. Sure it might seem like a beginners feature, but I’ve found myself using it a lot to move quickly though the menus. Not only, now that the Canon T7i has it’s new dual pixel autofocus system, you can simply touch on the screen where you want it to focus and it will quickly and cinematically come into to focus. It’s great.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<