One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.

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Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.
Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.

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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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Unsurprisingly, that’s what used to hold me back. I just didn’t have the skills or the confidence to make graphics, and even if I was inclined to hire a designer for every single little job that routinely crops up – and when you start taking this seriously, there are quite a few of those – even throwing money at the problem wouldn’t have been sufficient, unless I actually had a full sledding squad of designers chained in the basement.

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Say goodbye to your weird Microsoft Paint drawings and say hello to polished, professional Google Drawings. If you have a personal Gmail or your company uses Google Apps, you can use Google Drawings to create custom visual content. One of my favorite features about it is that it comes with an invisible background right off the bat so you can create custom shapes that can easily be pasted on top of your other marketing collateral -- the perfect way to spruce up an updated ebook call-to-action or even customize a stock photo. And the best part of all is that you can collaborate with your co-workers on the drawing by sharing the document, just like you would any other Google Document. 

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And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

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ImageOptim handily solves a problem that all the above might create. Putting lots of fancy graphics on your website can slow it down, something you don’t want generally, but really, really don’t want for something like your newsletter sign-up page. This useful tool will reduce the size of all of your images to appropriate resolutions for web usage – and as a bonus it’s really quick and easy to use, so you can fly through a whole stack of images in no time. And it really does make a huge difference – see below for proof.

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Edit: This step is where you get to put on your artist hat and modify your design. Don't rush this process and make sure you inject your own flair so this truly represents what you and your company stand for. You can either start with the font selection or get straight to the graphic. You can customize colors, effects, layout, spacing and more. Before you finalize your design make sure you get some feedback from family, friends or business partners.

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With our free PowerPoint templates, you can create beautiful SlideShare presentations without the heavy lifting. Simple plug in your content, adjust the colors to match your branding, and swap out images as you see fit. These templates range from clean and simple to a bit more intricate, so you'll have no problem finding one that suites your content. 

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Sometimes, you need a photo of your website, blog, or Twitter profile with a little polished flair. While you can try manually customizing your screenshot to fit into a stock photo you already have, PlaceIt is an even better alternative. Upload photos directly into Creative Commons-enabled stock photo templates and watch your screenshots come to life.

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Namecheap’s free logo maker is made with you, the entrepreneur, in mind. Whether you’re launching a new startup company, opening a restaurant, or getting your DJ business off the ground, our easy tool will give you everything you need to create instant brand recognition. Our free Logo Maker is popular worldwide because it gives people one-of-a-kind designs that deliver unforgettable impact. A professional logo gives your company and marketing materials the indispensable finishing touch that makes a mark on the world. From social media profiles to business cards (and anywhere else you want your brand to shine out), nothing leaves a lasting impression like a stylish logo.

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Your brand is one-of-a-kind; your logo should be too. Color palette, typography, and graphics all communicate essential information about your brand, and you get to shape these elements when you use the Adobe Spark Post logo generator. Each step in the design process takes you to a rich array of choices, allowing you to experiment with various outline shapes, backgrounds, color schemes, and layouts. Enjoy the freedom of having countless options and feel empowered knowing you get to make the final call about what’s best for your design. Make something you’ll be excited to share with everyone, everywhere, so you can tell your brand’s story.

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While there are many free options available, we've selected two that really deliver in terms of ease of use and functionality: InVision and Marvel. Although InVision does offer more advanced, paid plans, you can get started with one prototype at no cost. As for Marvel, a free plan will grant you access to unlimited projects with no limits on time. 

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