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The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
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Post in forums. Visit the online discussion forums where people in your target market like to gather. Post useful responses to people's questions, and include a link to your website at the end of your post next to your name. Although you ultimately want to get your sig file with the link to your site seen as often as possible, don't overdo it with your posts, otherwise other forumites won't respect you, and therefore won't visit your site.
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Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
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