I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
As I mentioned above, when it comes to blogging, quality content means quality and strong articles. As you saw above, quality articles have an extremely important role in your business success, because they drive free targeted traffic to your blog and your business. You saw how quality articles create a steady stream of free targeted traffic. And, you saw how valuable, or I’d better say, how priceless this free targeted traffic is.
As there are so many different factors that affect a web page’s ranking, it is not easy to write articles that reach Google’s first page and receive free targeted traffic constantly and steadily. That’s why 99.99% of the blogs don’t have any traffic and bloggers give up after a long time of trial and error. They write articles, but their articles can’t reach the first page.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.