I decided to upgrade (pay) when the free version only allowed 5 min videos max. So I paid for a gold class and now I am told I can only make 10 min videos - WTF! You would assume once you pay you can make much longer videos! That cost me $42 AUD. I also notice that once the video is "completed" some of the processed video is black and only has sound. Windows Movie Maker (which was actually FREE) never did this, and its controls were much easier to use. The controls are also very hard to use.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<