If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
All the applications we reviewed fulfill the same basic need; however, they differ greatly in their interface layouts, workflows and toolsets. In our tests, we assessed how easy each program is to learn and use. We also tracked how hard the application makes it to perform common tasks like editing video footage; adding effects, transitions and titles; picking menu templates; customizing projects; and burning finished DVDs. We found that all the programs are relatively easy to use once you know your way around the interface, although some were much more straightforward than others.
Its 360-degree footage tools allow you to set anchor points, pan and zoom through your footage, add effects, and stabilize shaky recordings. The program even has dedicated 360-degree titles that match your footage perfectly, rather than trying to warp a regular title to fit. And with the view designer, you can convert 360-degree videos to work with conventional projects.
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<