Nothing makes an impression like moving images with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—smartphones, GoPros, DSLRs—and the case for ever more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with new formats such as HEVC (High Efficiency Video Coding), 360-degree VR video, and 4K and above.
Corel’s Pinnacle Studio 21 Ultimate gives you everything you’ll get with the standard copy of Pinnacle Studio 21, plus a host of upgraded features. It does everything the lower version will do: giving you seamless editing interface, the ability to work in full HD, as well as a great set of features for laying out a perfect story with video. But, it will also offer you a host of post effects that put this thing way out of its price class.
Other measures of performance include startup time and simple stability. Again, video editing is a taxing activity for any computer, involving many components. In the past, video editing programs took longer than most other apps to start up, and unexpected shutdowns were unfortunately common, even in top apps from top developers such as Adobe and Apple. The stability situation has greatly improved, but the complexity of the process, which increases as more powerful effects are added, means crashes will likely never be fully eliminated, and they often raise their ugly heads after a program update, as I found with the latest version of Pinnacle Studio.
If you are new to the video editing world, a free video editing software can be the best choice for you. Although most free video editors are feature limited, they are easy to use and can meet almost all of your basic video demands like cutting, trimming, cropping, or rotating. Our top 12 list focuses on the best free video editing software for Windows we could find, and it will give you a overview of what you can expect from each video editor.
We still live in the days of talkies, so you want to be able to edit the audio in your digital moves as well as the images. Most of the products included here offer canned background music, and many, such as Pinnacle Studio, can even tailor the soundtrack to the exact length of your movie. All of these programs can separate audio and video tracks, and most can clean up background noise and add environmental audio effects such as concert hall reverb. A couple of the products have an auto-ducking feature, which lowers background music during dialog—a definite pro-level plus.
Many video editing apps now include tools that cater to users of action cameras such as the GoPro Hero7 Black. For example, several offer automated freeze-frame along with speedup, slowdown, and reverse time effects. CyberLink PowerDirector's Action Camera Center pulls together freeze frame with stabilization, slo-mo, and fish-eye correction, and color correction for underwater footage. Magix Movie Edit Pro Premium includes the third-party NewBlue ActionCam Package of effects. And Wondershare Filmora lets you subscribe to new effect packs on an ongoing basis.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
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If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<