If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!
So—we stretched the meaning of “software” a bit earlier; now, we’re going to stretch the meaning of “beginner.” We included CyberLink PowerDirector on this list because its interface is, at the end of the day, pretty straightforward. Head to the product page, run through the tutorials, and you’ll be alright. There is within the interface, however, an embarrassment of options and effects. If you’re not willing to invest the time in learning all of them, it can get a bit overwhelming.
The Easy Editor launches the Magic Movie Wizard to help you create a finished video in just a few minutes. All you have to do is load the clips you want in the video, select the style of video and pick your background music. The program then analyzes your footage with its Magic Style algorithms to pick out the best shots in your footage and arrange them into a finished project. When you preview this generated video, you have the option to do some fine-tuning in the Full Feature Editor.
Next, is to import the media file that you want to edit. Click on “Import” at the top left and choose the location from where you want to import the files. You can import from local drive by clicking on “Import Media Files,” download online or import from a device once you connected it to the computer. You can also, drag and drop media files to the program.
I´m sorry to say that there are a couple things I don´t like that much: the first thing is that some short videos (less than a couple mega bytes) can delay the software, and it´ll take you a long time to finish uploading them to Windows Movie Maker. For example, sometimes, I upload a short video to edit, and it´s ready in a few seconds. But then, I upload another shorter video to edit, but this takes years to be ready. The last thing I don´t like is that the software stops working out of the blue some times.
Adding and arranging: When you're ready to make a movie, your first step will be to choose what type of files to add. Options include Video, Audio, Image, Icon, and Lyric. You can add any and all of these to the same project and then move them around on the Timeline until you have them where you want them. And if you're new to this type of program, there's a convenient Movie Wizard to guide you through the process.
Tech support and documentation: One of the big distinctions between paid and free software is the level of documentation and tech support; paid software has more-explicit and -detailed documentation and guides than the free versions. That said, many software packages post instructional videos of the most popular features to YouTube, and more-complex free packages may offer extensive documentation.
Particularly intensive is the process of rendering your finished product into a standard video file that will by playable on the target device of choice, be that an HDTV, a laptop, or a smartphone. Most of the software can take advantage of your computer's graphics processor to speed this up. Be sure to check the performance section in each review linked here to see how speedy or slow the application is. In rendering speed testing, CyberLink and Pinnacle have been my perennial champs.