We include Premiere Elements on the list mostly because it’s been an industry leader in the video editing game for some time. And $79.99 is not egregious, but we’re here to say that at that price, you’re mostly paying for the name. In the time since Premiere Elements’ inception, too many other products have surpassed it in speed and capability for us to place it among the cream of the crop. That’s to take nothing away from Premiere Elements’ usability, though—specifically for beginners.
We evaluated each program’s interface and workflow to see how intuitive they are. We tracked the number of clicks it takes to access and use common tools. If a tool is difficult to find, awkwardly implemented or counterintuitive, it can slow down your edits. We quickly discovered that the more accessible everything is, the better the editing experience will be. We gave each program an A to F grade based on this evaluation. 

Matt, and his partner Todd, have been creating videos for years, and they have spent the last six months working nonstop on creating an opportunity for you that is unlike anything you’ve ever seen… You see creating a video commercial tends to be complicated. You need access to decent graphics, a good script, and the talent to put it all together. BUT Matt and Todd have done all of that for you. These videos are all ready to go, and customizing them couldn’t be easier.


The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start. <<
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